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ABOUT IMIDG DESIGN

– METHODOLOGY

Design methodology is based on analysis and research, underpinned by creative design. I deliver clear, relevant and thought-provoking communications, regardless of scale or budget.

I’m proud of my varied list of clients from a wide range of sectors including international pharmaceuticals, finance, oil and gas, fashion, sports, architecture, food, chemical, environmental and creative industries.

Below is a brief idea of the thought process and method of working, to help you understand how I deliver results:

A brief overview of the process is as follows:

DEFINE THE PROBLEM

What is the client problem / requirement? In simple terms, it could be as easy as: “increase awareness within our market”.

. . .

COLLECT INFORMATION

Analysis and research is a key component in this step. I endeavour to find out as much information on your market, users, current strengths, current weaknesses, competitors, current trends, long-lasting strategic processes etc. which all forms a clear picture of how I can add value to your company.

. . .

BRAINSTORM & ANALYSE IDEAS

The ‘creative’ part. I start the process with an open mind. There are no wrong answers, but some are so much better than others!

. . .

DEVELOP SOLUTIONS

Refining the creative ideas into solid solutions, and putting thought into why they would work, is the next step.

. . .

GAIN INSIGHTFUL FEEDBACK

Discussion and communication helps to get a fresh perspective on what has been produced.

. . .

IMPROVE / REFINE DESIGN

Further refinement occurs, improving the selected solutions to a stage where I’m happy and confident to show you, my client.

. . .

PRESENT TO CLIENT

I present the work to you, explaining the rational and thought process behind the ideas. We discuss these in detail together, and I take on board your feedback.

. . .

FINALISE AMENDMENTS AND COMPLETE PROJECT

I take your feedback, analyse it, incorporate it in the final versions of your work, and deliver the completed project to you.

I discuss more about workflow in greater detail in this blog entry, if you would like to read further, and understand how I can help your business.

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