ABOUT IMIDG DESIGN

What is the client problem / requirement? In simple terms, it could be as easy as: “increase awareness within our market”.

Analysis and research is a key component in this step. I endeavour to find out as much information on your market, users, current strengths, current weaknesses, competitors, current trends, long-lasting strategic processes etc. which all forms a clear picture of how I can add value to your company.

The ‘creative’ part. I start the process with an open mind. There are no wrong answers, but some are so much better than others!

Refining the creative ideas into solid solutions, and putting thought into why they would work, is the next step.

Discussion and communication helps to get a fresh perspective on what has been produced.

Further refinement occurs, improving the selected solutions to a stage where I’m happy and confident to show you, my client.

I present the work to you, explaining the rational and thought process behind the ideas. We discuss these in detail together, and I take on board your feedback.

I take your feedback, analyse it, incorporate it in the final versions of your work, and deliver the completed project to you.